Let’s know about the affect on SEO ranking by web hosting server location. How SEO ranking gets affected by server location? Does really web hosting server location matters significantly? these are the most prevalent question asked by customers.
The answer is YES, and truth is the server location is an important factor for a website SEO, all top search engines and mainly Google rank the website on the basis of geographical location of your website and hosting server location, the reason behind this is the Google’s automatic feature of selecting the website location.
What Actually Impact of Web Hosting Server Location on SEO Means?
Server location where your website is hosted using any of the hosting services, once the website is launched (hosted) all the pages should load at minimum speed of 3 seconds. All search engines rank the websites and pages based on their loading time mainly. Selecting hosting server location to host your website nearer to your targeted audience location is the best way to get high-speed. In other words, host your website in the same country you are targeting for more visitors from. Better page loading time is the only reason to satisfy and keep your audience engaged on your website for longer time, no visitors will have enough time and patience to wait for more than 3 seconds or slow loading page of your website.
Visually How Search Engines identify Server Locations?
Back in 2012, the trending Search Engine – Google had responded for the above frequently asked question, Google Former Search Quality Professional Matt Cutts stated the response as “We do absolutely try to return the most relevant results to each user in each country and server location in terms of IP address is a factor in that.”
Recent response from Google on the above question is “Server location (through the IP address of the server) is frequently near your users. However, some websites use distributed content delivery networks (CDNs) or are hosted in a country with better server infrastructure. So, we try not to rely on the server location alone.”
Usually all the Search Engines like Google, Yahoo, Bing, Yandex and others have their own webmaster tool which allows the website owner to set the specific countries for his/her website, from the country where he/she is targeting for more visitors.
Example:- Suppose you are hosting your website using country TLD (.in) then you can’t set the other country in webmaster tool and also can’t target other global audience, because all search engines have their own set of rules for associating with the TLD’s such as Google associates with country TLDs (.in will be applicable with in India). In case if the website owner wants to target audience globally and set different countries in search engine Webmaster Tools then he should use generic TLDs (.com, .net, .org) then set the country names in the search engine webmaster tool. If the website owner doesn’t follow the above rule their website will be ranking in the search engines on the basis of other aspects.
Other Search Engine Ranking Aspects are:-
IP Address of your Web Hosting Server.
Search engine will index all the information, details, Google maps, address and location placed on your website.
Internal & External Links of your website.
Other On-Page/Off-Page Search Engine Optimization factors.
So we can confer from the above illustration that if your website is hosted in Indian server and you want to target USA audience for your website then the website owner needs to set the country as “USA” in all the Search Engine Webmasters Tools.
Conclusion: Web Hosting Server Location can severely affect the SEO and Page Rankings of your website. So to avoid, website owners need to choose generic TLDs and host website in the any server location, then can get global traffic and good search engine rankings using different search engine webmaster tools geo-targeting feature. Hosting your website in user-friendly manner for your visitors is very important factor.