No matter how big or small your business might be, Email Marketing is one of the most essential Digital Marketing channels. Emails are still considered as an effective way to reach the right customers.
Here we will explain to you how & what all Email Marketing mistakes that we usually do and how it could kill our marketing strategy and things go wrong.
Email Marketing Mistakes to Avoid in 2020
- Not welcoming your customers:
Let customers know who you are & how you get their email. This step is very important to make your first impression. The first impression is the way to keep customers connected to your business. You should not sound like a stranger when someone receives your promotional email.
- Not adding call to action
Whatever good content to create it needs to have a call to action. There are many emails where the sender often forgets to add a call to action button. First of all, it takes a lot of effort to make a subscriber open your email, and then if they don’t take up any action then all your effort to make the customer click an email go to vain. You need to have only one call to action in an email. The email that has a call to action is often considered as a good marketing email.
- Sending emails very frequently
Email marketing always had a bad reputation for spamming people’s inboxes. Yes, it is true there are tones of marketers out there with such activities. That is the reason subscribers often do not sign up for the newsletter.
You need to tell them that you are not going to send too many emails to make them sign up. You can probably send emails once or twice a week. Actually, it is the standard practice being followed by most email marketers.
- Forgetting to divide subscribers based on segments
You get subscribers for a different reason. Suppose they might have liked your latest blog post and need to keep themself updated, or sometimes it could just be that they are interested in your products and services. You cannot keep on sending emails to everyone. It is not the right way to send emails in email marketing. It will lead to a lot of unsubscribers.
It is better to create groups while making subscribers sign up. And you need to keep an eye on what kind of content you are sharing with your subscribers.
You can segment subscribers based on:
- Sales cycle
- Lifetime value
- Browsing behavior
- Previous purchases
- Waiting for more subscribers
Some business owners often wait for subscribers. It is not the right way to wait. There are no exact numbers to follow like what numbers of subscribers are good to run an email campaign. You can run the campaign with just 1000 subscribers. It is simple when you wait to get 10 more subscribers you might end up losing the interest of 1000 subscribers. So you need to start sending emails regularly without considering the number of subscribers.
- Ignoring mobile users
It is said that more than 70% of email subscribers access emails on their smartphones. you need to make sure that the subject you write is visible fully as per mobile screen and at the same, it is attractive enough to get opened. You also need to choose layouts and buttons that are easily adjustable to the mobile screen.
Reason to make it more mobile-friendly:
- Easy to access
- Often replied instantly if the content is drafted well enough
- Easy to implement quick actions like Call for Enquiry or scheduling the appointment
- Easy to share information with others.
- Making mistakes while drafting an Email
Sending unprofessional messages with grammatical errors and spelling mistakes can lead to a bad reputation about the brand. You need to take some while drafting any content that you expect sales. When you are marketing something if your content is not good enough then it would work out well. Probably customers might be interested to buy your product but they might bounce off after noticing mistakes in the email.
- Not asking for sign-ups
In email marketing subscribers are everything. Without subscribers, you cannot expect successful email marketing. So, to get a good return on email marketing you need to come up with ideas to increase more sign-ups. Sign-ups are important in email marketing when it comes to any business. As email is one of its ways to keep your customers in contact and keep them engaged with your brand it is important that you look professional to your subscribers.
Though there are hundreds of companies like you with email marketing strategies. You can stand out from all those if you avoid these 8 mistakes and implement email marketing effectively.
Give more preference to mobile users while drafting an email. As it has the highest engagements and CTR.
Write a catchy subject line to make people open your email. And do not forget CTA (Call to Action)
Email marketing could be challenging in recent times but you can still have an upper hand with the effective implementation of strategies.